Graphic Designer/Social Media Manager

Overview

Responsibilities & Qualifications

Key Responsibilities:

Graphic Design:

• Conceptualize and create visually captivating designs for various marketing materials, including flyers, posters, banners, digital ads
• Supports in app and website development; selecting appropriate images and ensuring consistent design flow throughout.
• Collaborate closely with the marketing team to develop campaign designs that align with our brand's objectives and target audience.
• Ensure consistency and adherence to brand guidelines across all design assets.
• Continuously innovate and explore new design trends and techniques to keep our visual identity fresh and engaging.

Social Media Management:

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Create original content for our social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
• Design visually compelling posts, stories, and advertisements to resonate with our audience and drive interaction.
• Monitor social media channels, respond to inquiries, and engage with our community in a timely and authentic manner.
• Plan and implement social media campaigns to promote product launches, events, and special promotions.
• Take active role in community management – reposting appropriate UGC and responding to DMs.

Content Creation:

• Craft compelling copy for social media posts, captions, and other marketing materials to effectively communicate our brand's message.
• Design Instagram grids and monthly content calendars to maintain a consistent brand aesthetic and narrative.
• Produce high-quality visuals and graphics to complement written content and maximize engagement.

Analytics and Reporting:

• Track key performance metrics across our social media channels and analyze data to evaluate the effectiveness of our campaigns.
• Prepare monthly reports outlining growth, engagement, and reach, and provide actionable insights to optimize our social media strategy.
• Stay informed about industry trends and best practices to inform our approach and drive continuous improvement.